Hmbldt: Revolutionizing Plant Power in 2017
Last Thursday we hosted an evening of plant power with hmbldt at the Standard Hotel in Hollywood. Hmbldt is a brand to watch. Their product was named one of Time's 25 Best Inventions of 2016 with the headline reading "Cannabis That Could Replace Pills." I have spoken to many people with chronic pain, insomnia, and Lyme disease who have told me their products have vastly improved their lives. Their dose pens are activated by targeted formulas of cannabinoids and terpenes to provide specific outcomes: bliss, calm, relief, and sleep. Each pen's delivery device provides an accurate dose of 2 milligrams with every use. As a result, the pens are easy to use for everyone, providing immediate results without the smoke.
Hmbldt is different than most cannabis brands because they don't want to be a cannabis brand. They are truly a health and wellness company in the cannabis space. The event reflected this by contextualizing cannabis as one of many plants we should integrate into our lifestyle.
The Plant Power event featured a conversation with three inspiring women: celebrity chef, Ester Hillebrand, natural health practitioner, Jamie Green, and Los Feliz Botanical's founder, Krystal Castro. These women came from three completely different industries, yet they shared the belief that cannabis, like most plants, is a form of medicine.
The most exciting part of the evening was looking around the room and realizing that we are starting to build an entirely new cannabis culture that is sophisticated, female-powered, and health-focused. Hmbldt is changing the game by making such effective and beautifully-designed products that they cannot be ignored. This is just the beginning of a health revolution.